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Brand Assets
Brand Assets
BDC Brand Guidelines allow us to protect the strength of the BDC brand. A cohesive and consistant brand creates recognition within the market. The guidelines provide rules for creating internal and external facing documents (powerpoint, proposals, digital and printed materials).
BDC brand guidelines can/will be revised and evolve over time. Please visit this page regularly to ensure you have the latest version.
Logo Formats
BDC brand guidelines can/will be revised and evolve over time. Please visit this page regularly to ensure you have the latest version.
Logo Formats
The logo should be used in the primary format as much as possible. The primary logo has solid red flames and a sold “BDC”. Old logos with the gradient should no longer be used.
There are times when the primary logo won’t work (dark backgrounds, one-color requirements, etc.) causing poor visibility. The secondary logo versions on page 4 can be used as needed.
If you have questions regarding proper logo usage please contact your marketing partner.
Font Rules
The typefaces chosen for BDC communication is an important, if subtle part of the brand identity. Not everyone will be able to use the main brand font due to downloading restrictions etc. Designers should use the primary font face in web and print whenever possible. Additional fonts are allowed in design collateral as seen fit.
Internal BDC staff can use the secondary fonts for flexibility and ease of use. The main goal is to always provide high readability and consistency.
Primary Font - Open Sans
Downloaded Here.
Secondary Font - Helvetica
Helvetica is commonly a core typeface in most base operating systems (PC and Mac). Your computer should already have this type installed but if not it can be Downloaded Here.
Primary Font - Open Sans
Downloaded Here.
Secondary Font - Helvetica
Helvetica is commonly a core typeface in most base operating systems (PC and Mac). Your computer should already have this type installed but if not it can be Downloaded Here.
Download Red Text Black Outline Logo
Download Red Text Black Outline w/ URL Logo
Download Red Text Black Outline w/o Tagline Logo
Download White & Red w/o Tagline Logo
Download White & Red w/ Tagline Logo
Download Black & Red Logo w/o Tagline Logo
Download Black & Red No Logo w/ Tagline Logo
Download White Logo: Single Color w/o Tagline Logo
Download White Logo: Single Color w/ Tagline Logo
Download Black Logo: Single Color w/o Tagline Logo
Download Black Logo: Single Color w/ Tagline Logo
Colors
primary palette
order to simplify and clarify the BDC visual identity, red -along with supporting neutral colors of black, grey, and white are the primary colors used for communication design. Internal and external collateral including but not limited to: slide decks (PPT), proposals, sales sheets, reports, etc. should follow these guidelines.
order to simplify and clarify the BDC visual identity, red -along with supporting neutral colors of black, grey, and white are the primary colors used for communication design. Internal and external collateral including but not limited to: slide decks (PPT), proposals, sales sheets, reports, etc. should follow these guidelines.
Primary Colors
HEX: #d8262e
CMYK: C: 9 M: 98 Y: 93 K: 1
RGB: R: 217 G: 39 B: 49
PMS: PANTONE 1795 C
CMYK: C: 9 M: 98 Y: 93 K: 1
RGB: R: 217 G: 39 B: 49
PMS: PANTONE 1795 C
HEX: #3d4542
CMYK: C: 70 M: 57 Y: 61 K: 44
RGB: R: 62 G: 69 B: 67
PMS: PANTONE 446 C
CMYK: C: 70 M: 57 Y: 61 K: 44
RGB: R: 62 G: 69 B: 67
PMS: PANTONE 446 C
HEX: #d2cfcd
CMYK: C: 17 M: 14 Y: 15 K: 0
RGB: R:210 G: 208 B: 205
PMS: PANTONE COOL GREY
CMYK: C: 17 M: 14 Y: 15 K: 0
RGB: R:210 G: 208 B: 205
PMS: PANTONE COOL GREY
HEX: #212620
CMYK: C: 72 M: 61 Y: 70 K: 71
RGB: R: 34 G: 39 B: 32
PMS: PANTONE BLACK 3
CMYK: C: 72 M: 61 Y: 70 K: 71
RGB: R: 34 G: 39 B: 32
PMS: PANTONE BLACK 3
Secondary Colors
HEX: #EF7521
CMYK: C: 0 M: 51 Y: 86 K: 6
RGB: R: 239 G:117 B: 33
PMS: PANTONE 158 C
CMYK: C: 0 M: 51 Y: 86 K: 6
RGB: R: 239 G:117 B: 33
PMS: PANTONE 158 C
HEX: #58A4B0
CMYK: C: 50 M: 6 Y: 0 K: 30
RGB: R: 88 G: 164 B: 176
PMS: PANTONE 549 C
CMYK: C: 50 M: 6 Y: 0 K: 30
RGB: R: 88 G: 164 B: 176
PMS: PANTONE 549 C
HEX: #F2D13D
CMYK: C: 0 M: 13 Y: 74 K: 5
RGB: R: 242 G: 209 B: 61
PMS: PANTONE 129 C
CMYK: C: 0 M: 13 Y: 74 K: 5
RGB: R: 242 G: 209 B: 61
PMS: PANTONE 129 C
HEX: #0A2239
CMYK: C: 82 M: 40 Y: 70 K: 77
RGB: R: 10 G: 34 B: 57
PMS: PANTONE 2767 C
CMYK: C: 82 M: 40 Y: 70 K: 77
RGB: R: 10 G: 34 B: 57
PMS: PANTONE 2767 C
Brand Guidelines
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